Category
Voice of the Customer
Listening programs, feedback loops, and turning what customers say into what the company does.
- Voice of the Customer
Listening to your best customers: do you hear what I hear?
Listening to your best customers takes a separate path from the survey program. How to find them, what to ask in twenty minutes, and how to close the loop.
- Voice of the Customer
Collecting customer email addresses: why can't we, and what works
Collecting customer email addresses fails for human reasons, not technical ones. What the frontline needs, what the customer gets, and how to measure capture.
- Voice of the Customer
You're fired: silent churn and the customers who never say so
Silent churn is the customer who leaves without saying so. Four signals that precede it, a monthly who-went-quiet review, and outreach that is not surveillance.