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retail

4 posts. All topics.

  • Customer Experience

    Health insurance customer experience: joining the consumer ranks

    Health insurance customer experience now decides whether members stay, as people choose plans and ratings publish how membership feels. What to fix first.

    Read more → 12 min read

  • Customer Experience

    Lessons from the Starbucks turnaround for customer experience

    The Starbucks turnaround, and its 2024 echo, shows what happens when growth outruns the experience: lessons on the core, visible listening, and the frontline.

    Read more → 13 min read

  • Field Notes

    Serving up a nourishing meal

    Customer recognition, seen from a restaurant table: menus are for strangers, regulars want to be known, and scale quietly removes the difference. A field note.

    Read more → 4 min read

  • Customer Experience

    When is your customer not your own? Listening to indirect customers

    Indirect customers buy through marketplaces, resellers and franchisees that hold the checkout and the complaint. Four ways to listen, and a partner checklist.

    Read more → 13 min read

Customers are grown, not captured. Practical writing on customer experience and the voice of the customer.

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Topics

  • Customer Experience 15
  • Voice of the Customer 3
  • Surveys & Research 2
  • Customer Analytics 8
  • Loyalty & Retention 4
  • Field Notes 3

Start with these

  • → Customer data quality: don't let inaccurate data stop you from acting
  • → Customer retention rate: are you measuring it correctly?
  • → Customers are grown, not captured
  • → Is customer lifetime value a waste of time? Only when misused
  • → Listening to your best customers: do you hear what I hear?

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